Praelitor Boxing Catalog

Praelitor as a brand is refined, stately, and driven. These brand characteristics are evident in the product offerings, vis a vis the incredible workmanship, customization, and top of line quality offered.

The black and white, grained photos I shot for this catalog connect the reader to real combat athletes, helping the brand feel actualized and down-to earth. My typographic and icon choices are reserved and crisp, while using thick, sharp, sans-serif and geometric typefaces to exude modernity, precision, and class.

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